“Be willing to murder your business” – Amazon’s Jeff Bezos’ recipe for disruption

“Be willing to murder your business” – Amazon’s Jeff Bezos’ recipe for disruption

The recent article The Jeff Bezos Recipe for Disruption – Don’t want to be Kodak? Be willing to murder your business published on inc.com, discusses how Clayton Christensen’s ‘The Innovator’s Dilemma’ inspired Amazon’s Jeff Bezos to embrace innovative strategies, even if the end result destroyed his core business. Jeff Bezos’s order to “proceed as if your goal is to put everyone selling books out of a job”, may seem a dangerous move from the head of a company which aimed to sell books online. Bezos’ motivation however was to preempt the digitalising books of before competitors Apple and Google did.

In another recent interview with CNBC’s Jon Fortt, Bezos spoke about the release of the Amazon Kindle products. However, much more than a product plug, Jeff also delved into the creative mindset of the Amazon Company. Jeff explained that he inspired creativity by holding a 3-day book club with Amazon’s senior executives, with one business book the focus of each day. These 3 books, which included  Christensen’s ‘The Innovators Solution’, were used as frameworks on which to base the strategies for the future of the company.

These strategies have definitely paid off for Bezos, with estimates of $4.5 billion (US) of Amazon’s kindle devices sold in 2013, and predictions for sales to increase next year.

An article of the CNBC interview was posted by Jon Fortt on Linkedin, which can be found here.